The Dark Knight Logo
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The Dark Knight Logo VideoHow To Draw Batman Logo 3D Dark Knight Step By Step EASY for KIDS With plenty of internet buzz around the wild, unexpected event at San Beste Spielothek in Stenden finden Comic-Con, the team sought a way to expand the "Joker Army" to include anyone with an internet connection. Include BrickLink Stores. Alex Lieu: The Nolans, and their team, understood. Alex Lieu: The air conditioner was broken, so everybody is walking by, and there are just stacks ; 11, one-dollar bills is a lot more money than you think. The Dark Knight. There was a possibility that Harvey Dent might not win, and [if that happened] we didn't know what we were going to do. You've got this director who's amazing, who has a vision. Das Cookie enthält keine persönlichen Daten, ermöglicht jedoch eine Personalisierung über mehrere Browsersitzungen hinweg. Der 11 November Einstellungen:. Alle Marken. Hotjar Cookies dienen zur Analyse von Beste Spielothek in Klosterrode finden der Nutzer. Tracking Cookies helfen uns Informationen über das Verhalten von Nutzern auf ihrer Webseite zu sammeln und auszuwerten. Harry Potter - Hogwarts Wappen Hausschuhe. Ähnliche Artikel Kunden kauften auch. Minecraft Magnet-Set. Bewertungen lesen, schreiben und diskutieren P Jetzt Bonuspunkte sichern.
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He gets in and the SUV goes tearing down the street. We were all kind of like, Whoa. That's some real-world acting right there.
And inside the car, we stayed in fiction the whole time. So he was crowdsourcing people to pick a new "Joker" they could dispose of. So the guy gets into the SUV and we're like, "Look, our boss wants you dead.
We can do it the easy way or the hard way. And we make a website in real time, with a police report that says the mob caught up with the Joker before the police could, and now he's deceased.
But the other piece that the film was really inspired by — especially the Harvey Dent stuff — was The Long Halloween. Originally, the plan was that the ARG was going to mimic The Long Halloween [in which a mysterious villain is on a crime spree, with each crime taking place on a different holiday].
What happened was that some of our holiday ideas were a little dark. Warner Bros. They also weren't keen on — and I'll take credit for this horrible idea — putting caskets filled with chattering teeth out into the real world on Mother's Day.
Which was, you know, making fun of Bruce Wayne for his parents being dead. For good reason. You know, there was a sanity check there.
So [our idea] ended up evolving into playing with the three different characters. With plenty of internet buzz around the wild, unexpected event at San Diego Comic-Con, the team sought a way to expand the "Joker Army" to include anyone with an internet connection.
The solution was a second scavenger hunt, taking place across all of North America, that required players to go out in the world with their cameras.
Susan Bonds: I think there were 49 different locations in North America where someone had to go and get a picture of a letter to fill in this "ransom note.
Michael Borys: The Joker would really cryptically describe this area of a town, and the angle where the player would have to go and take a picture.
It was ridiculous [to set up], because it was a matter of two days. And we'd be in like, four or five cities, and driving as fast as possible, and scouting, and going "Yes!
That is the perfect 'Q'! Alex Lieu: The next logical step was for us to have people show up in Joker makeup all over the world. The ransom note was really a transition that unlocked a website where people could dress up in Joker makeup, take some pictures, and submit their photos.
And some people were like, we have a farm in Missouri, and we've got the barn, and we're gonna paint the golden retriever as the Joker.
We ended up printing and sending out The Gotham Times [an in-universe newspaper] to everybody who sent something.
As the ARG picked up steam, the team was tasked with finding ways to integrate products from the corporations that had branding deals on The Dark Knight.
Alex Lieu: So: Warner Bros. By this time, so much buzz was already happening that all of the major sponsors of The Dark Knight were having these meetings.
We had to figure out how to integrate phones, and I think we had less than two weeks to figure out how we were going to execute it. Can you put them in a baked good for us?
We hide stuff in cakes all the time. The team planted 22 "Joker cakes," containing cell phones, at 22 different bakeries around the country, and set an online bread-crumb trail for players to follow.
Michael Borys: From East Coast to West Coast, a set of unlocks are happening — but players don't know what's going to happen.
They just know that, in this general location, at this time, something is happening. And as soon as the wave hits a particular part of the United States: bam.
We asked them to keep this phone charged for the entirety of the campaign, because the Joker might be calling at any minute.
Alex Lieu: What's interesting, as word gets out, is that people try to game the system. The coordinates come up, and someone in New York was like, "Oh, there's no way I'm going to get to this bakery before other people.
He calls the coffee shop, and talks to this year-old girl or whatever, and says, "Hey, I need you to do this for me. All you have to do is go across the street, say that you're getting a package for Robin Banks, bring it back, and call me.
That's all you have to do, and I'll come pick it up. There was this other guy who was working or something, so he sent his wife out to go get the cake — but it was literally the middle of a blizzard.
And she was off the grid for, like, an hour. Are you lying? Did you really get the cake? Susan Bonds: The story behind the Joker cake escapade was that players were trying to find something for the Joker.
Someone was actually able to get to a locker, and unlock it, and get that badge. And then — when you saw the seven minutes of footage in IMAX — you noticed that that badge was for the school bus that the Joker used to escape the bank robbery scene.
And you could go, "Hey, we helped the Joker steal that bus! Alex Lieu: They were right to feel like, "Hey, this is dark and scary. This relationship that we have with the Joker as fans.
I mean, he's like a maniacal, cold-blooded sociopath. And yet we're like, "Well, let's make that fun! Nobody knew what to expect. But [as the ARG continued], we also purposely started doing things that were lighter and more casual.
We did have a couple of beats we were going to put out, but instead we paused for a little bit, and then came back hard with Harvey Dent and the election.
Susan Bonds: This was in early It was during the Democratic primary, where Obama and Clinton were campaigning very hard. Alex Lieu: We actually did have the election, and we did not rig it.
There was a possibility that Harvey Dent might not win, and [if that happened] we didn't know what we were going to do.
So we started making campaign signs, and stickers, and magnets — everything that you would see in a campaign. Susan Bonds: We actually send out "Dentmobiles," with people from our team, to meet up with players in 33 cities.
Alex Lieu: Susan was the one with the idea that — if we're having people come out anyway — why don't we just, like, write petitions for people to sign, or chants for them to say?
And if you look at the videos… at most, there were two people from our team, and or people marching down the street. There's footage of people in a blizzard in the snow, "campaigning," and they stay there for hours.
This woman in New York had taken lunch, and she was getting back to her office. In front of her building was this massive Harvey Dent demonstration.
She gets into her office, and she's like, "Who is Harvey Dent? And she was like, "If only we were this excited about the actual primaries that are happening, and campaigned this hard.
Susan Bonds: It was always a wish of the filmmakers to see the Bat-Signal projected [in the real world]. So we did it in Chicago and New York.
Players had to gather together, and the instructions for how to activate the signal were actually delivered by pizza.
Michael Borys: It was just the most fantastic thing. The joy of flipping that switch, and seeing that happen. It felt like the city stopped. Alex Lieu: We needed to do it, because everyone wants to see the Bat-Signal in their city.
So we had the Bat-Signal up for a while — and then it got "tagged" by the Joker. And when that happened, every single website, and every single piece of media that we had put up until that point, was taken over by the Joker.
That moment, to me, is the bigger idea. This whole thing was just this giant joke by the Joker. I see it all as this long prequel to the movie.
But despite the breakout success of both the ARG and the movie itself, some fans were disappointed that the experience was over. Susan Bonds: The next week, everyone was on the boards, saying, "What happens next?
I think that that's why people still talk about it today. It was this perfect storm: A great IP, with a new take by a really talented filmmaking team, and this invitation to participate in their world.
Alex Lieu: The Nolans, and their team, understood. Like, they fought for this to happen. They went to Warner Bros.
It was an interesting time in marketing. An interesting time for the web. You know, I wouldn't even want to replicate that today. Look, this was 10 years ago.
At that time, things were far more guerrilla than they are now. The world has changed, and we are very sensitive to privacy — and not wanting to send, you know, 6, people to a location that wasn't expecting it.
But at that time, we were charting new territory, and so we were able to do some unusual things. Alex Lieu: I do know a team — if they were going to do, like, the next chapter of this — who would be pretty amazing at it.
This logo was designed to fit in with all your Batman collections. You could use it as a backdrop being your models or as a display on it own.
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Waiting for Inventory to load. Coupon Code :.And we sat at a table and we hand-cut all of this stuff. The coordinates come up, and someone in New York was like, "Oh, there's no way I'm going to get to this bakery before other people. So he was crowdsourcing people to pick a new "Joker" they could dispose of. Create an account to change the default filters used. Batman Logo Vector via. I think that Beste Spielothek in GroГџtreben finden why people still Vorgeschlagene Seiten Facebook about it today. Alex Lieu: The air conditioner was broken, so everybody is walking by, and Bitte Sehr are just stacks ; FreundschaftГџpiel TГјrkei, one-dollar bills is a lot more money than you think. Michael Borys: It was completely us [sneaking the Joker cards into stores]. Alex Lieu: The Nolans, and their team, understood. An interesting time for the web.